{"id":3901,"date":"2019-02-05T12:54:38","date_gmt":"2019-02-05T19:54:38","guid":{"rendered":"https:\/\/blog.neighbor.com\/storage-blog\/?p=3901"},"modified":"2024-11-05T15:41:17","modified_gmt":"2024-11-05T22:41:17","slug":"the-storage-facility-managers-guide-to-occupancy-rates","status":"publish","type":"post","link":"https:\/\/www.neighbor.com\/storage-blog\/the-storage-facility-managers-guide-to-occupancy-rates\/","title":{"rendered":"The Storage Facility Manager&#8217;s Guide to Occupancy Rates"},"content":{"rendered":"<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>The storage facility industry has continued to be a profitable business. Still, success isn&rsquo;t guaranteed. Even a new built, well-managed storage unit isn&rsquo;t perfect without attention to two things: occupancy rate and competitive prices.<\/p>\n<p>Storage occupancy rates are always fluctuating. Recently, <a href=\"https:\/\/neighbor.com\/storage-blog\/the-millennial-minimalist\/\">trends of minimalism<\/a>, a slowing housing economy, and the increase in the number of self storage facilities being built have decreased occupancy rates. <a href=\"https:\/\/www.census.gov\/construction\/c30\/historical_data.html\" target=\"_blank\" rel=\"noopener\">Construction costs for new facilities<\/a> were $2 billion in 2016, over $3.5 billion in 2017, and 2018 finished right under $5 billion.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft size-full wp-image-3914 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Storage facility construction spend due to occupancy rates\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 1280px) 100vw, 1280px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x.png\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x.png 1280w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-300x169.png 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-1024x576.png 1024w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-768x432.png 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-380x214.png 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-550x309.png 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-800x450.png 800w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/atlas_ByUlMMtrG@2x-1160x653.png 1160w\" ><\/p>\n<p>As the market potentially slows and new competition emerges, it&rsquo;s important for storage facility managers to develop a solid understanding of their occupancy rate as a measure of profitability.<\/p>\n<h2 id=\"what-is-an-occupancy-rate\">What is an Occupancy Rate?<\/h2>\n<p>A self storage occupancy rate is the measure of the usage of your storage facility. The most common metric is the ratio between the occupied units and total units. This is called the unit occupancy rate. For example, if your storage facility has 300 units and 225 are currently filled, then you have a unit occupancy rate of 75%. This number is also called the physical occupancy rate.<\/p>\n<p>The unit ratio is valuable in helping you get a quick glance at the health of your storage facility. No doubt that number is always on your mind as you interact with customers and plan your marketing. Did you know there are two other occupancy rates to know? They are square foot occupancy rate and economic occupancy rate. Both will give you deeper insight into your business health.<\/p>\n<html><body><div id=\"in_post\">\n    <a href=\"https:\/\/www.neighbor.com\/host\" onclick=\"rudderanalytics.track('press editorial cta button', {location: 'first in post', version: '2.0'}, () =&gt; { console.log('track call'); });\">\r\n  <div class=\"first-in-post-cta\">\r\n    <header>\r\n      <h2 id=\"can-we-pay-you-to-store-vehicles\">Can we pay you to store vehicles?<\/h2>\r\n    <\/header>\r\n    <section>\r\n      <div class=\"service-option\">\r\n        <div class=\"service-option-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewbox=\"0 0 60 60\" fill=\"none\">\r\n            <path d=\"M26.7552 20.0573C26.2911 20.9853 26.2499 22.3578 26.2499 24.375H33.7499C33.7499 22.3577 33.7088 20.9853 33.2448 20.0573C33.0557 19.6792 32.8 19.3973 32.3888 19.1841C31.9442 18.9535 31.2108 18.75 30 18.75C28.7892 18.75 28.0558 18.9535 27.6112 19.1841C27.2 19.3973 26.9442 19.6792 26.7552 20.0573Z\" fill=\"#005EB8\"><\/path>\r\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M28.0777 4.32887C29.3195 3.87732 30.6805 3.87732 31.9223 4.32887L48.7973 10.4652C51.0173 11.2725 52.5 13.3777 52.5 15.7462V33.1425C52.5 33.7407 52.4058 34.3605 52.1888 34.9629C47.861 46.9738 35.9939 53.5676 32.1164 55.464C30.7986 56.1086 29.2843 56.1505 27.9278 55.5549C23.9729 53.8185 12.0728 47.6941 7.77513 34.8948C7.58399 34.3255 7.5 33.7394 7.5 33.1762V15.7481C7.5 13.3807 8.98165 11.2729 11.2027 10.4652L28.0777 4.32887ZM22.4998 24.1662L22.4999 24.375C20.4289 24.375 18.75 26.054 18.75 28.125V35.625C18.75 37.6961 20.4289 39.375 22.5 39.375H37.5C39.5711 39.375 41.25 37.6961 41.25 35.625V28.125C41.25 26.0539 39.5711 24.375 37.5 24.375L37.5 24.166C37.5016 22.4546 37.5037 20.19 36.5989 18.3802C36.0848 17.352 35.2859 16.4621 34.115 15.855C32.9776 15.2652 31.6017 15 30 15C28.3983 15 27.0224 15.2652 25.885 15.855C24.7141 16.4621 23.9152 17.352 23.4011 18.3802C22.4961 20.1901 22.4982 22.4547 22.4998 24.1662Z\" fill=\"#005EB8\"><\/path>\r\n          <\/svg><\/div>\r\n        <h3 id=\"list-your-unused-space\">List your unused space<\/h3>\r\n        <p>People are earning $1,000s per year from their garages and outdoor space.<\/p>\r\n      <\/div>\r\n      <div class=\"service-option\">\r\n        <div class=\"service-option-icon\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewbox=\"0 0 60 60\" fill=\"none\">\r\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.125 9.375C11.0539 9.375 9.375 11.0539 9.375 13.125V46.875C9.375 48.9461 11.0539 50.625 13.125 50.625H46.875C48.9461 50.625 50.625 48.9461 50.625 46.875V13.125C50.625 11.0539 48.9461 9.375 46.875 9.375H13.125ZM28.125 16.875C28.125 15.8395 28.9645 15 30 15C31.0355 15 31.875 15.8395 31.875 16.875V20.625H35.625C36.6605 20.625 37.5 21.4645 37.5 22.5C37.5 23.5355 36.6605 24.375 35.625 24.375H26.25C25.2145 24.375 24.375 25.2145 24.375 26.25C24.375 27.2855 25.2145 28.125 26.25 28.125H33.75C36.8566 28.125 39.375 30.6434 39.375 33.75C39.375 36.8566 36.8566 39.375 33.75 39.375H31.875V43.125C31.875 44.1605 31.0355 45 30 45C28.9645 45 28.125 44.1605 28.125 43.125V39.375H22.5C21.4645 39.375 20.625 38.5355 20.625 37.5C20.625 36.4645 21.4645 35.625 22.5 35.625H33.75C34.7855 35.625 35.625 34.7855 35.625 33.75C35.625 32.7145 34.7855 31.875 33.75 31.875H26.25C23.1434 31.875 20.625 29.3566 20.625 26.25C20.625 23.1434 23.1434 20.625 26.25 20.625H28.125V16.875Z\" fill=\"#005EB8\"><\/path>\r\n          <\/svg>\r\n        <\/div>\r\n        <h3 id=\"approve-your-renters\">Approve your renters<\/h3>\r\n        <p>You're in control. Approve who rents and the hours of access.<\/p>\r\n      <\/div>\r\n      <div class=\"service-option\">\r\n        <div class=\"service-option-icon\">\r\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"60\" height=\"60\" viewbox=\"0 0 60 60\" fill=\"none\">\r\n            <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M31.2776 51.9974L31.7666 51.5417C32.0789 51.2503 32.527 50.8317 33.0706 50.3224C34.1576 49.3041 35.6276 47.9224 37.158 46.4698C40.1682 43.6127 43.5576 40.3461 44.596 39.1282C46.7163 36.6414 48.1719 33.6468 48.8127 30.4251C49.5529 26.704 49.173 22.847 47.7211 19.3418C46.2692 15.8366 43.8105 12.8407 40.6559 10.7329C37.5015 8.62514 33.7942 7.5 30.0001 7.5C26.2061 7.5 22.4973 8.62504 19.3428 10.7329C16.1882 12.8407 13.7295 15.8366 12.2776 19.3418C10.8257 22.847 10.4458 26.704 11.186 30.4251C11.8268 33.6468 13.2824 36.6414 15.4027 39.1282C16.4411 40.3462 19.831 43.6128 22.8415 46.4698C24.3721 47.9224 25.8422 49.3042 26.9294 50.3225C27.4731 50.8318 27.9212 51.2504 28.2336 51.5418L28.723 51.9979C29.4428 52.6672 30.5579 52.6668 31.2776 51.9974ZM28.723 51.9979C28.723 51.9979 28.7232 51.998 30.0001 50.625L28.723 51.9979ZM30.0001 50.625L31.2776 51.9974C31.2776 51.9974 31.2771 51.9979 30.0001 50.625ZM30 32.8125C33.6243 32.8125 36.5625 29.8744 36.5625 26.25C36.5625 22.6256 33.6243 19.6875 30 19.6875C26.3756 19.6875 23.4375 22.6256 23.4375 26.25C23.4375 29.8744 26.3756 32.8125 30 32.8125Z\" fill=\"#005EB8\"><\/path>\r\n          <\/svg>\r\n        <\/div>\r\n        <h3 id=\"get-paid-monthly\">Get paid monthly<\/h3>\r\n        <p>Sit back and collect automatic payments each month.<\/p>\r\n      <\/div>\r\n    <\/section>\r\n    <footer>\r\n      <button>Learn more about hosting <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\">\r\n          <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18.8304 5.17619L4.55227 11.6663H11.1779C11.8199 11.6663 12.3404 12.1867 12.3404 12.8288V19.4543L18.8304 5.17619ZM19.029 3.43822C20.0069 2.99374 21.0129 3.9997 20.5684 4.97757L13.0612 21.4935C12.5438 22.6316 10.8404 22.2627 10.8404 21.0124V13.1663H2.99417C1.74398 13.1663 1.37497 11.4628 2.51312 10.9455L19.029 3.43822Z\" fill=\"#EFF5F8\"><\/path>\r\n        <\/svg><\/button>\r\n    <\/footer>\r\n  <\/div>\r\n<\/a>\n  <\/div><\/body><\/html><h2 id=\"square-foot-occupancy-rate\">Square Foot Occupancy Rate<\/h2>\n<p>The square foot occupancy rate measures the usage of the space of your storage facility. Whereas the unit occupancy considers units, the square foot occupancy considers the entire facility as if it were one plot.<\/p>\n<p>Let&rsquo;s examine how this works by imagining a fake storage facility.<\/p>\n<p>Say you have 300 storage units. 100 are 5&times;5 units, 100 are 10&times;10 units, and 100 are 10&times;20 units. All in all, you have 32,500 sq\/ft. To express the square foot occupancy rate, you merely divide the used storage by the total storage. If 16,250 sq\/ft are occupied, then you&rsquo;ll have a 50% square foot occupancy rate.<\/p>\n<p>To really make sense of this number, it&rsquo;s best to track the square footage by unit size. You can make a table to help.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft wp-image-3978 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Square Foot Occupancy Rate Graph with 5x5 being the most popular\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 820px) 100vw, 820px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo.jpg\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo.jpg 820w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo-300x114.jpg 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo-768x292.jpg 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo-380x145.jpg 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo-550x209.jpg 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy1logo-800x304.jpg 800w\" ><\/p>\n<p>Here&rsquo;s a sample square foot occupancy table for reference. As you can see, I made up numbers so that we had a 75% unit occupancy rate, which you&rsquo;ll find on that second line. If you stopped your analysis there, you&rsquo;d miss the out on deeper insights. The next line with the square foot numbers tells a more detailed story.<\/p>\n<p>In this example, the 5&times;5 storage unit is very popular. It alone has a 90% unit occupancy rate. On the other hand, the large 10&times;20 storage units aren&rsquo;t so popular, and only 55% are occupied. Because these units are bigger, and because fewer are rented, this pretend storage facility takes a big hit on the large storage units.<\/p>\n<p>When you add up all the square footage, you find the occupancy rate is only 65%. This storage facility would have missed a key insight had they not looked at square foot occupancy rate.<\/p>\n<p>Now, let&rsquo;s imagine the opposite scenario, where the 10&times;20 storage units are the most popular.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft size-full wp-image-3977 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Square foot occupancy rate graph 2 with 10x20 being most popular\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 820px) 100vw, 820px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo.jpg\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo.jpg 820w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo-300x114.jpg 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo-768x292.jpg 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo-380x145.jpg 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo-550x209.jpg 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/sqftoccupancy2logo-800x304.jpg 800w\" ><\/p>\n<p>This time, the 5&times;5 has a smaller unit occupancy rate, but it doesn&rsquo;t hurt the square foot occupancy as much. The 10&times;20 is very popular, and because each one of these units accounts for more square footage, it dramatically helps the square foot occupancy rate. Instead of 65% square foot occupancy rate, we&rsquo;re up to 85%. Again, if you had only considered the unit occupancy rate, then you would have mistakenly thought your storage unit was less occupied than it really was.<\/p>\n<p>You may have noticed another interesting thing from these tables. When the square foot occupancy rate is lower than the unit occupancy rate, that means that smaller storage spaces are more popular than large. In other words, you have a lot of square footage isn&rsquo;t being used. The same is true on the other end. If the square foot occupancy rate is higher than the unit occupancy rate, then the larger storage units are more popular.<\/p>\n<p>Knowing these numbers is a quick way to recognize where your storage facility can gain more customers and where you may be missing opportunities. If your big units are all filled up, you can market and push your small units, and vice versa.<\/p>\n<h2 id=\"economic-occupancy-rate\">Economic Occupancy Rate<\/h2>\n<p>The economic occupancy rate is a measurement of the gross revenue of your storage facility. This number is more important than the unit occupancy rate and square foot occupancy rate because it deals directly with revenue.<\/p>\n<p>Because we&rsquo;re adding money into the equation, know that the rest of this section uses a little more math.<\/p>\n<p>For a simple example of economic occupancy, let&rsquo;s imagine that our pretend storage unit sells every unit at $100\/month, no matter the size. If you have 300 units, you can expect to make $30,000\/month. That&rsquo;s the max revenue possible.<\/p>\n<p>The economic occupancy rate is just the percentage of potential revenue that you&rsquo;re actually hitting. How much out of the $30,000 dollars are you actually making? If 225 (75%) of your 300 storage units are occupied, and billing at a $100 flat rate, you&rsquo;d make $22,500. In other words, at a flat rate, your unit occupancy rate is the same as your economic occupancy rate: 75%.<\/p>\n<p>No storage unit is going to charge a flat fee for every unit size, though. Most storage facility pricing makes small storage units more expensive per square foot and large storage units less expensive. In other words, a 5&times;5 unit might be $1.3 per square foot while a 10&times;20 unit might be $.7 per square foot.<\/p>\n<p>What happens to the economic occupancy rate when there are different priced units? Note that I used the same unit occupancy as the last example, 55\/100, 80\/100, and 90\/100.<\/p>\n<p>The table below shows the unit occupancy, price per square foot, price per each unit, and then the total economic revenue for each unit size. Although I didn&rsquo;t show the math, I also found the max revenue for each all 300 storage units.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft wp-image-3976 size-full pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Economic occupancy rate calculated by unit size\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 820px) 100vw, 820px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo.jpg\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo.jpg 820w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo-300x114.jpg 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo-768x292.jpg 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo-380x145.jpg 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo-550x209.jpg 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancylogo-800x304.jpg 800w\" ><\/p>\n<p>Let&rsquo;s only look at the 5&times;5 units for now. Remember, 55\/100 are occupied. We&rsquo;ve priced each unit at $1.3 per square foot. At 25 sq\/ft, this means the total price of that unit is $32.5. Then, $32.5 is multiplied by 55, or the total occupied 5&times;5 units giving us $1787 (rounded down). You can see the same math happening across the table.<\/p>\n<p>After finding the revenue of the occupied units for each size, I added them up. Then, I divided them by the max revenue. All in all, we are running at an 82% economic occupancy rate. In other words, if the most I could make is $27,250, I&rsquo;m making 82% of that potential.<\/p>\n<p>Now, for those of you who are want to do a little bit more math, you could also figure out these numbers by focusing on the price per square foot. Essentially, instead of figuring out a total unit price, I&rsquo;m just sticking with a square foot price and multiplying it by the available units and their square foot. You can see that we ended up with the same number, 82%.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft size-full wp-image-3975 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Economic occupancy calculated by square foot\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 820px) 100vw, 820px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo.jpg\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo.jpg 820w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo-300x114.jpg 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo-768x292.jpg 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo-380x145.jpg 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo-550x209.jpg 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/economicoccupancysqftlogo-800x304.jpg 800w\" ><\/p>\n<p>We could find the same numbers given a different unit occupancy for each size, like when our 5&times;5 units were the most popular size.<\/p>\n<html><body><div id=\"2_in_post\">\n    <a href=\"https:\/\/www.neighbor.com\/host\" onclick=\"rudderanalytics.track('press editorial cta button', {location: 'second in post', version: '2.0'}, () =&gt; { console.log('track call'); });\">\r\n  <div class=\"second-in-post-cta\">\r\n    <section>\r\n      <div class=\"service-option\">\r\n        <h2 id=\"earn-1000s-per-year-with-your-unused-space\">Earn $1,000s per year with your unused space<\/h2>\r\n        <button>Become a Neighbor host<\/button>\r\n      <\/div>\r\n    <\/section>\r\n  <\/div>\r\n<\/a>\n  <\/div><\/body><\/html><h2 id=\"economic-occupancy-rate-and-pricing\">Economic Occupancy Rate and Pricing<\/h2>\n<p>Now that you understand how the economic occupancy rate works, let&rsquo;s put it into practice and think about pricing.<\/p>\n<p>Imagine again that every storage unit costs $100\/month, no matter the size. So if we have 300 storage units, and 100% occupancy, we&rsquo;ll make $30,000 this month.<\/p>\n<p>But who really has 100% occupancy? No one. It&rsquo;s more likely that we have 85% occupancy. If that&rsquo;s the case, we&rsquo;ll be renting out 255 units, and make $25,500. Not a bad haul. But, as the great manager that you are, you want to get your occupancy rate up to 90%. A 5% increase sounds reasonable.<\/p>\n<p>To achieve this, the most obvious thing to do is to lower your prices. All your competitor&rsquo;s price their units at $100\/month as well, so you drop to $90 a month to undercut their prices. Economics tells you that a lower price point will increase the demand. Can you predict the problem?<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft size-full wp-image-3973 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"\"  width=\"100%\"  data-pk-sizes=\"auto\"  data-ls-sizes=\"(max-width: 940px) 100vw, 940px\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo.jpg\"  data-pk-srcset=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo.jpg 940w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo-300x251.jpg 300w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo-768x644.jpg 768w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo-380x319.jpg 380w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo-550x461.jpg 550w, https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/pricegraphnologo-800x671.jpg 800w\" ><\/p>\n<p>Now that you&rsquo;re charging $90\/month, you fill up 270 out of the 300 units for a 90% occupancy rate. Sweet! But&hellip;. you only make $24,300. That&rsquo;s $1200 less than you made at a $100 price point. The decrease in price had a greater impact than the increase in occupancy, so you end up net negative.<\/p>\n<p>Now, this example is completely hypothetical, and the math isn&rsquo;t quite that clear cut. Still, it illustrates an important point. If you&rsquo;re only looking at unit occupancy or even square foot occupancy, you miss out on revenue, the real metric that matters.<\/p>\n<p>If you&rsquo;re not careful, you may end up chasing the wrong number and drop your prices to a point where you lose money. The problem may also be delinquencies and failed payments. These can make it look like you&rsquo;re occupied while slowing cutting back your revenue.<\/p>\n<h2 id=\"using-occupancy-rates-to-diagnose-problems\">Using Occupancy Rates to Diagnose Problems<\/h2>\n<p>Now that you have a sense of what all these numbers mean and how to find them, it&rsquo;s time to start using them together.<\/p>\n<p>Your storage facility will work best when you&rsquo;re considering all three rates. Here are two scenarios where you might use all three occupancy rates in conjunction.<\/p>\n<p>Scenario 1: You&rsquo;re running at a 95% unit occupancy rate. However, money seems a little tight, so you crunch the numbers and find you&rsquo;re at a 60% economic occupancy rate. This means you&rsquo;re losing money somewhere. After more digging, it turns out dozens of renters signed up for your biggest storage unit size during a promotion. They&rsquo;re paying less than they could be for that size. You raise the price back up to normal (with some great customer relationship methods). This closes the gap between your unit occupancy rate and your economic occupancy rate.<\/p>\n<p>Scenario 2: Your square foot occupancy rate is very high, as is your economic occupancy rate. Yet, you notice the unit occupancy rate is pretty low. It&rsquo;s clear to you that most of your 5&times;5 units are empty. This leads to some more investigation, and you find that the average rent length on these units is small. People seem to only store there for a month at most. With this knowledge, you come up with a few ideas. You could convert them into larger storage units. You could also raise the price of these units to see if you can make more off the short term rentals. Or you could decide to hold a promotion to see if you can&rsquo;t fill up these small units and still make a little money.<\/p>\n<h2 id=\"storage-occupancy-rate-benchmarks\">Storage occupancy rate benchmarks<\/h2>\n<p>Occupancy rates can be hard. Even after you determine what they are, it&rsquo;s a different story trying to keep them high and profits stable. Here are some industry benchmarks to help you know whether you&rsquo;re on track in your occupancy.<\/p>\n<p>The first is a break-even occupancy rate. Obviously, this metric factors in more numbers normal occupancy rates can tell you. It considers debts, taxes, operating expenses, etc. That said, real estate experts suggest that a<a href=\"https:\/\/learnselfstorage.com\/blog\/2014\/06\/28\/the-big-financial-picture-self-storage-retains-its-advantages-bright-future\/\" target=\"_blank\" rel=\"noopener\"> 60-72% unit occupancy rate is the break-even point<\/a>.<\/p>\n<p><img  decoding=\"async\"  class=\"alignleft wp-image-3920 pk-lazyload\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Neighbor Storage Unit\"  width=\"300\"  height=\"150\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/df430979-animated-facilty.gif\" ><\/p>\n<p>As for the current industry occupancy rates, this number is also a bit broad.<a href=\"https:\/\/www.insideselfstorage.com\/financing\/big-financial-picture\" target=\"_blank\" rel=\"noopener\"> The data shows <\/a>that anywhere from 70-90% occupancy is standard. Anything above 90% unit occupancy is well managed. However, remember again that a 90% unit occupancy rate might be deceiving. You always want to check the square foot and economic occupancy rate to stay on track.<\/p>\n<p>In the self storage industry, expect your economic occupancy to hover below both unit occupancy and square foot occupancy. Try to keep that number within 10% of the others and you&rsquo;ll be in good shape.<\/p>\n<h2 id=\"how-to-increase-your-storage-occupancy-rate\">How to increase your storage occupancy rate<\/h2>\n<p>After learning about these rates, it&rsquo;s clear that you have to be careful when trying to increase your occupancy. Too many promotions, price cuts, and discounts, and you&rsquo;ll end up worse off.<\/p>\n<p>Your goal is to increase the unit and square foot occupancy rate while also nudging that economic occupancy rate higher, not lower.<\/p>\n<p>Paying to list on Squarefoot or other storage aggregators will only get you so far. While it may increase your occupancy, it comes at the expensive of your customer acquisition cost.<\/p>\n<p>On the other hand, listing your storage spaces on Neighbor gives you actual customers, not leads. Not only do we list your space, but we provide customer support, guaranteed payments, and even perform auctions.&nbsp;This lets you take part in the <a href=\"https:\/\/neighbor.com\/?utm_source=blog&amp;utm_campaign=contentlinks\">sharing economy<\/a>. We help you raise your occupancy rates without compromising your competitive prices. <a href=\"https:\/\/storage.neighbor.com\/?utm_source=blog&amp;utm_campaign=contentlinks\" target=\"_blank\">See how Neighbor can help storage facility managers grow their occupancy and their business.<\/a><\/p>\n<h2 id=\"share-this-image-on-your-site\">Share this Image On Your Site<\/h2>\n<p><strong>Please include attribution to https:\/\/neighbor.com with this graphic.<\/strong><\/p>\n<p><a href=\"https:\/\/www.neighbor.com\/?utm_source=blog&amp;utm_campaign=contentlinks%20\"><img  decoding=\"async\"  src=\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABAQMAAAAl21bKAAAAA1BMVEUAAP+KeNJXAAAAAXRSTlMAQObYZgAAAAlwSFlzAAAOxAAADsQBlSsOGwAAAApJREFUCNdjYAAAAAIAAeIhvDMAAAAASUVORK5CYII=\"  alt=\"Storage Facility Occupancy Rates\"  width=\"800px\"  border=\"0\"  class=\" pk-lazyload\"  data-pk-sizes=\"auto\"  data-pk-src=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/02\/Storage-Facility-Occupancy-Rates-3.png\" ><\/a><\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"The storage facility industry has continued to be a profitable business. Still, success isn&rsquo;t guaranteed. Even a new&hellip;\n","protected":false},"author":25,"featured_media":3980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"csco_singular_sidebar":"","csco_page_header_type":"","csco_appearance_grid":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[212],"tags":[],"class_list":["post-3901","post","type-post","status-publish","format-standard","has-post-thumbnail","category-self-storage-operators","cs-entry","cs-video-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Storage Facility Manager&#039;s Guide to Occupancy Rates | Neighbor<\/title>\n<meta name=\"description\" content=\"Storage occupancy rates are the quickest way to see the overall health of your business. Which occupancy rate is the most important. Find out in our guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.neighbor.com\/storage-blog\/the-storage-facility-managers-guide-to-occupancy-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Storage Facility Manager&#039;s Guide to Occupancy Rates | Neighbor\" \/>\n<meta property=\"og:description\" content=\"Storage occupancy rates are the quickest way to see the overall health of your business. Which occupancy rate is the most important. Find out in our guide.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.neighbor.com\/storage-blog\/the-storage-facility-managers-guide-to-occupancy-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"Neighbor Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-05T19:54:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-05T22:41:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.neighbor.com\/storage-blog\/wp-content\/uploads\/2019\/01\/self-storage-units-768x512-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1918\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Casey Schow\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Casey Schow\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.neighbor.com\/storage-blog\/the-storage-facility-managers-guide-to-occupancy-rates\/\",\"url\":\"https:\/\/www.neighbor.com\/storage-blog\/the-storage-facility-managers-guide-to-occupancy-rates\/\",\"name\":\"The Storage Facility Manager's Guide to Occupancy Rates | Neighbor\",\"isPartOf\":{\"@id\":\"https:\/\/www.neighbor.com\/storage-blog\/#website\"},\"datePublished\":\"2019-02-05T19:54:38+00:00\",\"dateModified\":\"2024-11-05T22:41:17+00:00\",\"author\":{\"@id\":\"https:\/\/www.neighbor.com\/storage-blog\/#\/schema\/person\/ef46f0328b3b37ab68cf55f85c8fb21b\"},\"description\":\"Storage occupancy rates are the quickest way to see the overall health of your business. 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